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23 Surprising Things To Sell on Etsy That Are Flying Off the Shelves!

Best Things To Sell on Etsy

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Picture this: your phone constantly blows up from countless notifications from Etsy throughout the day. 

This is the reality of many entrepreneurs who make thousands of dollars monthly on the platform by selling items that resonate with their target audiences.

Who are you targeting? What are they likely to buy? How frequently will they use your product? Luckily, I’ve done the legwork for you and curated a list of the best things to sell on Etsy.

Whether you’re a novice trader or a seasoned seller looking to broaden your horizons, these items are worth exploring. 

Ready to unlock the secrets of the successful Etsy sellers? 

Join me in unraveling factors that make top-selling items successful, how to find them, and, more importantly, the pros and cons of using the platform.  

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The Best Things To Sell on Etsy 

From wall art to printables and resin crafts, there are countless options for selling on Etsy. It all boils down to your target audience’s preferences. 

Take time to research a niche and the best product to sell to fill that niche. Also, constantly improving your skills and keeping up with trends are recipes for success.

Overall, here are some of the best items to sell on Etsy:

1. Printables  

Imagine finding the perfect side hustle that fits your demanding 9-5. You don’t have to sacrifice working hours or endure sleepless nights to make extra cash. 

If you’re looking for the best product to sell and juggle with a day job, printables might be it. These gems provide desirable flexibility and passive income since you can sell them repeatedly without recreating them. 

While printables are increasing in popularity, choosing the right niche in line with your target audience is essential. Here is a list of profitable ideas that might work for you:

  • Day planners 
  • Coloring pages 
  • 30-day challenges 
  • Budgeting sheets 
  • Chore charts 
  • Board games

Worried about your poor artistic skills? Fear not! Gold City Ventures offers a free workshop where you’ll learn how to develop ideas, establish your Etsy store, and the secrets to making sales.

Furthermore, sites like Canva and Pinterest provide templates you can use to kickstart your career.  

You can read my detailed guide on how to sell printables on Etsy.

2. Wall Art 

Do you like expressing yourself through art? I have a friend who finds it better to use diagrams and paintings to express their moods rather than words. 

Wall art is a timeless decor people use in their spaces, home, or office. This is why selling wall art is perfect if you have an artistic eye. 

It doesn’t have to be anything extraordinary because art isn’t discriminating. Simply sketch that bird you saw perched on a tree when you were sad. Or maybe paint your favorite tree.

Clients will value whatever you offer if it’s top-notch and authentic. 

Wall art casts a wide net and offers endless possibilities. Here are a few options you could explore:

  • Posters
  • Tapestries  
  • Acrylic paints
  • Wood art  
  • Framed photos 
  • Canvas prints
  • Murals 

3. Jewelry 

Jewelry adds a unique color and style to an outfit, making it popular across all ages. From chains to necklaces and earrings, there are plenty of options for an opportunity on Etsy. 

Working with numerous materials like metal, resin, and gemstones allows you to appeal to a wide range of clients. 

Customizing pieces by engraving names or adding photos or initials can open the doors to higher income.  

Modest pieces can fetch $1 to $100, but you can make over $1,000 per piece with a more creative touch and quality.

4. Clothes 

Whether custom or not, clothes are a hot commodity worldwide, so you’re sure to make sales with this product. 

Etsy offers a booming market for different clothing categories. If you can narrow down to a specific target audience, you’re bound to make a decent amount.

For instance, you could offer TV show or video game characters printed on t-shirts and hoodies with a print-on-demand supplier like Printify

Or narrow it down to ladies by creating custom crotchet halter tops and bralettes. Other options include sewing trending patterns.

Another profitable option is venturing into used clothes. You can sell your own to make money on Etsy from decluttering or scouting thrift stores and flea markets for good deals. 

5. Bags 

There’s nothing as good as having the perfect bag for the right occasion. 

From a small purse that blends with the outfit and holds essential ID cards, your phone, and cash at a party to an eco-friendly tote bag that fits all your grab-and-go needs, the potential with selling bags is at the rooftop. 

You only need to tailor your product to your audience’s needs, and you’re good to go.

Here are some options that sell well in this age:

  • Fanny packs 
  • Tote bags 
  • Purses 
  • Backpacks
  • Clutch bags  

6. eBooks 

Many people are moving to eBooks due to technological advancement and their convenience even on the go. 

Writing an e-book may be time-consuming and tiring, but it’s an excellent option if you’re an expert in a particular subject. 

An eBook doesn’t have to be school-based or fiction. You can use any knowledge you have as long as potential clients find it helpful. 

For instance, you can create an eBook on how to start blogging or how to sell feet pics on OnlyFans

Other lucrative options include: 

  • Poetry 
  • Motivational quotes 
  • Recipes 
  • Short stories 

7. Stickers 

Almost 8 out of 10 teenagers have stickers on their phones, tablets, and laptops, not to mention the adorable ones every household has on their fridge. 

I wouldn’t pass the chance to purchase a good Iron Man sticker or one based on an iconic meme. TV shows and memes are only the tip of the iceberg. Unlimited customization ideas exist. 

People are interested in numerous things, including sports, video games, and fairy tales. You only need to find something that works for you and generates your desired revenue. 

Stickers on Etsy can sell for as low as $1, but the best part is that people often buy them in bulk. Expect anywhere between $15 and $20 for a bundle. 

8. Electronic Accessories 

Electronics are expensive, so the last thing anyone wants is their phone or laptop damaged from a fall. 

This is why accessories like laptop sleeves, phone cases, and screen protectors are a must-have. 

Like any other item discussed, you can maximize your income by customizing your electronic accessories to meet a client’s specific needs. 

For instance, you can create them in different colors and designs. You can also incorporate embellishments and glitter to make them more appealing. 

You can also offer to engrave names and initials or provide a small space where clients can add their details. 

9. Custom Gifts 

Have you ever been at a crossroads when deciding what to gift your kid, spouse, or friend for their birthday? 

If you have, you’re not alone. This presents itself as an opportunity you can take advantage of. Custom gifts are popular because they evoke emotions and are personalized to the recipient’s taste.

There are endless options when it comes to custom gifts, but the most common ones include:

  • Photo frames 
  • Custom jewelry 
  • Embroidered products 
  • Keepsakes 
  • Wedding gifts 
  • Travel accessories
  • Holiday-themed gifts  

10. Journals and Notebooks  

More and more people are turning to journaling as a way to relieve stress and keep their mental health in check. Not to mention how notebooks are handy at meetings, lectures, or shopping. 

Many use digital means, but there’s a good number of old-school hearts, like me, who prefer jotting things down physically. That said, journals and notebooks are among the best-selling items on Etsy.

You can also leverage the internet to create digital journals and notebooks for the woke generations. 

Customize them to your target audience’s liking, pair them with complementary stationery, and watch the money stream.

11. Wood Products 

Etsy is best known for small, digital items like printables, but unique woodwork projects also have a place at the table. 

You can make numerous pieces, like:

  • Furniture 
  • Home decor 
  • Coasters 
  • Toys 
  • Signage 

You can focus on one type of woodwork and establish a specific clientele or stack several to appeal to a broader audience. 

12. Craft Supplies 

You could sell craft supplies to help DIY enthusiasts worldwide unleash their creative potential. 

A common place to start is by selling scrapbooking kits with glitter pens, multi-colored note pads, colored pencils, and themed stickers. 

However, diversifying your store is an excellent strategy to attract more clients and make more income. Other craft supplies you can sell include:

  • Crotchet packs 
  • Sewing kits 
  • Knitting supplies 
  • Paint and brushes 
  • Sculpting supplies 

13. Home Decor 

Home decor can be anything from indoor plants to wood carvings and LED lights. Numerous Etsy sellers thrive from creating the perfect decor for their clients’ spaces. 

Some home decor options include:

  • Doormats with messages on them 
  • Framed inspirational quotes
  • Flower vases 
  • Throw pillows 
  • Wall clocks 

14. Organic Beauty and Bath Products 

There’s practically a whole movement boycotting manufactured products and switching to organic products due to their eco-friendly nature and overall positive impact on the skin. 

Organic products occupy ample space on Etsy, making them an ideal opportunity to showcase your green thumb skills. 

Even better is if you grow the ingredients in your garden. This translates to lower upfront capital. 

Here are some examples of profitable beauty and bath products:

  • Bath bombs 
  • Candles 
  • Face masks 
  • Body lotions 
  • Soaps 
  • Body creams 

15. Vintage Goods 

Etsy is the go-to marketplace for unique vintage products. However, because of their style, these products are often highly priced and, as a result, only resonate with high-end buyers. 

You can stand out by selling vintage products that are more affordable to appeal to a broader audience. 

Some top-selling vintage items include: 

  • Posters
  • Clothing  
  • Charms 
  • Furniture 
  • Jewelry 
  • Photographs 

You don’t have to sell your items at a loss to attract buyers on a budget. Simply scout pawn shops, garage sales, and Facebook Marketplace for good deals. 

You may find people giving out profitable items at throw-away prices or for free to declutter their homes. 

16. Pet supplies  

Many people keep pets because of their therapeutic nature and their unmatched companionship. Therefore, it’s no surprise that the pet care industry’s worth accumulates to over $125 billion. 

If you’re fond of furry friends, you should consider selling pet supplies in your Etsy shop. Some best-selling items to have include:

  • Toys
  • Collars 
  • Food dishes
  • Pet beds 
  • Nose and paw balms 
  • Treats 
  • Leashes 

There’s an opportunity for a higher income if you customize your products to a customer’s taste. For instance, you could use resin or embellishments on collars or engrave names. 

17. Resin crafts 

Resin crafts will pique your interest if you’re still searching for the best items to sell on Etsy. You can use resin to make a variety of items, including:

  • Jewelry 
  • Clocks 
  • Charcuterie boards 
  • Bowls 
  • Keychains 
  • Phone grips 
  • Ornaments 

Resin offers flexibility since you can use it to make virtually anything, not to mention the aesthetic appeal of the material. 

18. Baby Products  

From baby toys to headbands and teething rings, baby products will always be in demand as more babies are born daily. 

These items can be expensive, so parents always look for affordable deals. Offer a variety of items and consider parents on a budget when setting your prices. 

A safe way to do this is by searching for used strollers, baby cots, and furniture to reduce prices and attract parents seeking affordable options. 

You can also personalize your products to a client’s taste by adding more color, glitter, or an artistic touch. 

19. Collectibles 

If you’re a collector, you probably know how profitable collectibles like Pokemon cards can be, especially if you have an extensive collection of rare pieces. 

While Pokemon cards are the most common collectibles worldwide, they aren’t the only ones. Here are some other top-selling collectibles in this category:

I’m sure you’re wondering how to get into this lucrative venture without a personal collection. The thing is, you don’t need to own collectibles to explore the possibilities of this gig. 

Simply do your due diligence so that you know what you’re looking for. From there, source inventory from garage sales, eBay, and pawn shops.

Facebook Marketplace and Reddit are famous for forums exclusive to collectors of a particular item. You can join these groups to land good deals and resell the items on Etsy.

20. Zero-Waste Products 

Zero-waste products are popular right now as the world aims toward achieving sustainable development. 

People are becoming more responsible, switching from options that cause waste or negatively impact the environment. 

You can sell virtually anything, from beauty products to refillable deodorant, as long as it doesn’t leave a carbon footprint in the environment. 

If you’re an environmental conservatist, you might be suited for this venture. 

21. Personalized Drinkware 

Personalized drinkware for different occasions is a must-have for every home. These items are in high demand on Etsy, from wine glasses to coffee mugs. 

You can offer the following products:

  • Wine tumblers 
  • Cups 
  • Coffee mugs 
  • Water bottles

You can sell hand-made products from plastic or metal or take them a notch higher by using resin.

Alternatively, you can find a bulk manufacturer and create designs for print on demand. This is a better option to avoid shipping and inventory storage costs. 

22. Enamel Pins 

People continue to purchase enamel pins to mark special occasions or as a hobby. 

You can customize them to different shapes and themes, like butterflies, cartoon, or cat shapes. This flexibility makes them highly sought after and thus profitable. 

You can make between $5 and $15 per piece, but more complex designs always cost more. 

23. Candles 

Scented candles sell like hotcakes on Etsy, making them ideal if you’re seeking to open an Etsy store. 

You can explore different niches, like:

  • Essential oils 
  • Hypoallergenic 
  • Colorful kids’ designs
  • Glitter 
  • Interest-based  
  • Aesthetic 

Tips for Finding Profitable Things To Sell on Etsy 

Now that you’ve figured out what to sell, what next? Where do you find these items, and how can you ascertain they’re lucrative?

Here are some helpful tips for finding profitable things to sell on Etsy:

Do Your Due Diligence 

Like any other business opportunity, thorough research before committing is the first step to success. 

Etsy has a “Trending Now” feature that lets you identify the best-selling items on the platform. The list changes regularly according to purchase trends, ensuring you have up-to-date data.

You can also search the platform to determine what successful sellers sell and the strategies they employ. 

For instance, when you search “printables,” you’ll find numerous options priced differently. This information will guide you on whether selling printables on Etsy is a good idea. 

Google Trends is another invaluable tool you can use to research different items. It shows a detailed analysis of consumer purchases and searches, categorized by day, week, and month. 

Some pointers you should be on the lookout for while researching trending ideas include:

  • Competition 
  • Quality 
  • Price 
  • Demand 
  • Supply 

The information you gather will also show you whether the product you’re interested in is seasonal or sold all year round. 

Ask for Feedback From Potential Clients

If you’re struggling to identify a niche, what better way to solve the problem than asking the target audience?

Your aim is getting people to buy your product, so it only makes sense to ask for their opinion. This is one of the most effective research methods since you get first-hand information from the market. 

Consider leveraging polls on social media platforms like X, TikTok, Instagram, Facebook, and WhatsApp to gather feedback from your followers, friends, and family. 

Furthermore, asking for people’s opinions sets you up with a target audience. 

Interacting with them beforehand helps plant the idea in their heads and build a relationship with potential clients before you set up shop.

Evaluate Your Competition 

Etsy is a popular marketplace and, therefore, very competitive. Evaluating your competition before settling on a product is necessary. 

Say you decide to venture into wall art, search for similar sellers to determine what they offer and how they charge for their items. 

How can you stand out? What gap can you fill in the category you’ve chosen? It could be that everyone is selling common types of art while there are numerous options. 

Before jumping into something because you’ll face lower competition, ask yourself why sellers aren’t venturing into that trade. 

It could be that manufacturing is too expensive or the item isn’t trendy among buyers because of high prices. 

Such products can be profitable if you have a solid client base or provide lower-quality look-alike products. 

Analyze Trends From Similar Marketplaces

Another way to find best-selling items is by scouting other popular marketplaces. Simply search trending products to get a gist of consumers’ purchasing trends. 

Sites like Amazon and eBay are great places to start. Compare your findings here to those on Etsy to determine the best niche. 

Amazon has a tool, the AMZScout Pro Extension, which lets you analyze detailed data on the sales history of Amazon products, demand, competition, and income. 

This tool is also helpful in calculating profit margins, especially if you’re new to Etsy.

Select a Reliable Supplier

Quality can be a deal maker or breaker, especially in online shopping where the client can’t examine the product physically.  

A shoddy supplier producing low-quality goods will likely tarnish your brand and cost you your clients. 

This is why investing in a good supplier with high-quality products is non-negotiable. Whether selling handmade products or exploring print-on-demand, be careful not to compromise quality. 

If you go for POD, you must ensure your supplier handles shipping effectively and packs fragile items properly to avoid damage. 

Printify is an excellent POD supplier, but you should scout different options to choose one that fits your needs and charges affordable fees. 

Pros and Cons of Selling on Etsy 

Here are some pros and cons of selling on Etsy to help you decide if the platform fits your needs. 


  • Etsy receives a lot of traffic
  • Extensive market base
  • Setting up shop is easy  
  • The platform doesn’t charge monthly fees 
  • Apart from listing fees, Etsy won’t charge you unless you make a sale 
  • Etsy has useful seller tools like ads and promoted listings
  • Some product ideas have low barriers to entry 


  • The platform charges a $0.20 listing fee
  • There’s stiff competition 
  • Limited access to customer data
  • Fees may be too high

Frequently Asked Questions

Can You Make a Living Off Etsy?

Yes, depending on your niche and pricing, making a living on Etsy is possible. Some items like stickers earn modest amounts of less than $30, so selling them part-time makes more sense. 

On the other hand, items like furniture, woodwork, and artwork can range anywhere from $50 to over $1,000. Living off Etsy is possible if you have a loyal client base and make many sales. 

Is Selling on Etsy Worth It?

Selling on Etsy is worth it, especially if you’re dealing with fast-moving goods or selling high-end products to a dedicated clientele. 

Etsy charges a $0.20 fee per listing, which may lead to losses if you don’t make any sales. 

What Percentage Does Etsy Take?

Etsy fees may amount to 10%-20% or more if you pay for ads. The fees  include the following:

  • Listing fee: $0.20 per listing 
  • Transaction fees: 6.5%
  • Payment Processing fees: 3% + $0.25 
  • Currency Conversion (optional): 2.5%

What Is Good To Make and Sell on Etsy?

If you’re interested in selling on Etsy, the following products are among the best-selling items:

  • Jewelry 
  • Artwork 
  • Electronic accessories 
  • Baby products 
  • Collectibles 
  • Pet supplies 
  • Vintage goods 

Final Thoughts 

Overall, numerous items sell well on Etsy. You only need to determine your target audience and research the platform to find the best-selling options with low barriers to entry. 

Leverage Etsy, social media, and Google Trends to analyze consumer purchase history before diving into a niche. 

Asking the target audience for feedback through polls is also a fantastic strategy to get ideas from the horse’s mouth. It also helps foster good relationships that may be valuable once you start your store. 

Looking for other money-making ideas? Be sure to check out these posts:

Lydia is a personal finance expert and the founder of Sproutinue, a personal finance site helping you find legit ways to make money, save money, and achieve financial freedom. She has been featured on various major financial publications, including Investopedia, Business Insider, GoBankingRates, and more.

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