How To Make Money on TikTok in 2024

Are you wondering how to make money on TikTok? If so, you’ve come to the right place. This platform debuted in 2016 and has since taken social media by storm.

So, if you’re looking for the best time to turn your scrolling habit into real moolah, this is your sign to get out of your comfort zone and turn your dream into a reality.

If you often use TikTok, then the following names might ring a bell:

• Khaby Lame: 162.1M followers
• Charli D’Amelio: 154.2M followers
• Bella Poarch: 94.1M followers

These are among the most followed TikTok users, which translates to their incomes: they are also among the most paid.  

Getting to the level of the big guns won’t happen overnight, but they, too, started from somewhere with nothing but a passion for music, dance, comedy, or cooking.

How can you leverage TikTok to make extra income and turn it into a full-time job? From affiliate marketing to sponsored content, you’ll be amazed at the endless opportunities!

Can You Make Money on TikTok Without Showing Your Face?

Absolutely! You can indeed make money on TikTok without showing your face. Many TikTokers have paved the way, and you can follow that path, too. 

However, amassing a substantial, loyal following with a faceless TikTok account may be challenging because people tend to associate showing your face with credibility. 

To pull off turning your TikTok account into a money-making venture, you must choose a profitable niche that resonates with your target audience. 

You must also create high-quality content and compensate for not showing your face by intentionally engaging with your followers. 

Since you’re anonymous, you need to appeal to your followers by making them feel seen and heard by engaging with them in the comments or shouting them out in videos. 

But what kind of content can you create as an anonymous TikToker? Also, does going faceless limit your options? Let’s answer these questions below.

Content Ideas for a Faceless TikTok Account:

• Pet care tips: Offer practical advice on grooming, diet, and pet accessories.
• Voice-over narration: Comment on videos within a specific niche, like sports.
• DIY tutorials: Create short videos on DIY projects like gardening, home decor, cooking, or crocheting.
• Lifehack videos: Educate people on simple ways to do everyday tasks efficiently.
• Reposting viral videos: Find viral videos that your audience resonates with and repost them. 
• Text-based content like memes and motivational quotes: Compile memes or quotes that resonate with particular groups, such as introverts.

Ways To Go Faceless:

• Wearing a mask 
• Using overhead camera angles that focus on your hands 
• Creating animations
• Using shadows and silhouettes
• Using puppets
• Blurring your face
• Incorporating visuals from the internet

Whatever reason you want to remain anonymous, protecting your privacy while making money on TikTok is possible. 

Benefits of Operating a TikTok Account Under a Hidden Identity

• You’re less likely to get trolled for your physical features.
• The sense of mystery, if well-articulated, can draw viewers in. 
• It expands your creativity beyond conventional content creation.

Pretending that creating an anonymous TikTok account isn’t challenging would be a lie. On the contrary, going faceless may limit your options to a certain extent. 

Downsides of a Faceless TikTok 

• Establishing your brand may be challenging 
• Collaborations with other content creators may be limited 
• Faceless content may lack personal appeal 

How To Make Money on TikTok 

There are many ways to make money on TikTok. You only need to pick a niche and grow your following to enjoy monetary rewards.  

Some conventional ways to make money on the platform are through brand partnerships, video gifting, affiliate marketing, and selling merchandise.  

Here’s a comprehensive list of each of these methods. Go through it to find options that align with your brand and those that can maximize your sales. 

1. Brand Partnerships 

Partnering with brands is among the best ways to make money on TikTok because many businesses are trying to expand their horizons by tapping into the platform’s global audience. 

Brand partnerships involve working with companies and businesses to promote their products through your content. 

Generally, these brands send products, and you can use them to give feedback on your account or create content. 

A good example is partnering with a cosmetics company. You can use their products to create content around skincare and engage your audience through the journey for real-time results. 

If the products work for you, many people, especially those battling issues like acne, will be inspired to purchase them. 

Payments from brand partnerships can be one-time, or you can land a long-term contract as a brand ambassador. Either is an excellent way to leverage your TikTok influence to make extra cash. 

Collaborating with brands is a nice way to make money. But how do you land such deals? Do you sit back and wait for brands to reach out?

The short answer is no. Brands may approach you for deals, but that’s not a guarantee, especially if you have a small following. 

The best way to land brand deals is through cold pitching. Identify brands you’d like to work for and call or email them to pitch your ideas and explain how they’ll benefit from a TikTok presence. 

Another way is by joining the TikTok Creator Marketplace. This is like Fiverr but for TikTokers. All you need to do is join and wait for brands to contact you. 

However, you must meet the following requirements to join the creator marketplace:

• At least 10,000 followers 
• A minimum of 100,000 views within the last month 
• At least 3 video posts within the last month

2. Affiliate Marketing 

Affiliate marketing is another fantastic option, especially if you have a considerable following on TikTok. 

Here is how it works in a nutshell:

• You create a TikTok account and grow your fanbase. 
• Once you have a substantial following, apply for affiliate marketing programs.
• When a program accepts you, it’ll generate a unique link.
• Post your affiliate link on your profile or in your video descriptions. 
• You earn a percentage of the sale when someone purchases the products using your link.

Most affiliate marketing commissions range from 2% to 30%, but this may vary depending on the company and type of products. 

Some programs offer up to 50% when you reach high milestones as an incentive to motivate their affiliate marketers. 

3. Creator Rewards Program   

It’s fascinating that people can watch a whole show on TikTok in 30-second bits. 

TikTok is famous for short videos, but its Creator Rewards Program lets you make even more money for longer videos, typically one minute or more. 

All you need to do is submit your application, which is reviewed within three days. Rewards are calculated based on the following factors:

• Originality 
• Audience engagement 
• Duration of the video 
• Search Value  

I like that the program allows you to access a dashboard where you can track your videos’ performance analytics and use it to strategize on maximizing your rewards. 

While the Creator Rewards Program sounds intriguing, it’s not open to every TikToker. You must meet the following requirements to opt in:

• Reside in the US, Germany, the UK, South Korea, Japan, Brazil, and France.
• You must comply with TikTok’s terms and conditions.
• You must be 18+
• Only personal accounts are eligible 
• You must have a minimum of 10,000 followers 
• You must have at least 100,000 views within the last month 
• Your content must be original

4. Get Paid by Your Audience 

Yes, you read that right. Your TikTok audience may pay you if you produce high-quality, engaging content. 

People like to feel like they are a part of something, so if you let them participate in the content creation journey, they’ll find ways to appreciate you. 

Here are some ways to get paid by your audience on TikTok:

Patreon 

The most common way to get paid by your audience is through Patreon. Here, you offer exclusive content in exchange for a subscription from your audience. 

For instance, you can create behind-the-scenes content and exclusive videos, offer merchandise, or shout out your subscribers for a monthly fee. 

While Patreon is an excellent way to make money, ensuring your content is worthwhile is crucial. Offering basic content may discourage your followers from renewing their subscriptions. 

Tips 

I’m sure you’ve come across people busking on the street. Maybe you’ve even given some cash to someone who played a nice guitar song that touched your heart. 

Tips on TikTok are similar to those in busking. Generally, you create content, and your audience sends you donations. 

You can accept donations from your audience through Tipeee, Buy Me a Coffee, or Venmo. The advantage of these sites is that, unlike Patreon, your followers can donate without signing up. 

Furthermore, unlike Patreon, you don’t have to create exclusive content to earn tips. 

Video Gifts

Your followers can send you diamonds during a live stream, or when you create a video they like. These diamonds can be redeemed for cash. 

You must meet the following requirements to be eligible for video gifts:

• You must be at least 18
• A minimum of 10,000 followers 
• Your account must be 30+ days old 
• You must comply with the terms of service and community guidelines 
• You must have a personal account 
• You must have posted a video within the last 30 days 

5. Sell Your Merchandise 

One thing I like about TikTok is how it offers a one-stop platform for almost anything you need to make money as a content creator. 

Another way to make money on TikTok is to sell your merchandise through the TikTok Shop. This feature eliminates the need for external landing pages since your audience can purchase the items directly on TikTok. 

The ability to shop without leaving the app makes the shopping experience seamless and convenient for shoppers, thus increasing overall sales.  

TikTok Shop also allows performance analysis, which may be useful in developing marketing strategies. 

You can also sell your items directly on TikTok through promotional content, though using TikTok Shop is more convenient. 

6. Promote Songs 

Do you have a substantial following on TikTok? If so, consider joining the PlaylistPush TikTok Creator Program to promote songs for money.

You only need to create a video and add a song in the background. You can also lip-sync a song or play it during your live streams to promote it.

The more views your content gets, the more the song reaches a wider audience. PlaylistPush says you can make up to $250 per video, so it’s a pretty good deal if you ask me. 

However, the pay varies depending on the views it generates. The best part is that payouts are processed daily via PayPal, Venmo, or bank transfers.

You can also use TikTok to promote your music if you’re an avid musician.

Extra Reading – Make Money Listening to Music 

7. Build and Sell TikTok Accounts 

Starting a TikTok account and building an audience from scratch can be daunting; that’s why many businesses, brands, and even individuals opt for built accounts. 

If you know your way around TikTok and can easily amass a following within a short period, then you’re sitting on a skill you can easily monetize. 

The secret to success in this option is choosing a profitable niche. For instance, an account focusing on vehicles will gain more traffic than one focusing on cats. 

Do your due diligence, determine the target audience and brands you’d like to work with, and then create an account. 

If your main agenda is to sell the account after reaching a certain number of followers, creating personal content may beat logic. 

Building a presence around your name may make transitioning when you sell the account challenging. People may even unfollow it when the ownership changes. 

Therefore, creating anonymous content and avoiding affiliating the account with your name makes sense. 

The amount you can make per account depends on the number of followers and reach, but it isn’t uncommon for people to earn over $100,000 for selling a TikTok account.

8. Drive Traffic To Your Business 

As already established, TikTok has billions of users worldwide, and you can use that to boost traffic to your blog, website, or e-commerce store. 

For instance, if you blog about personal finance, consider creating TikTok videos around that and adding a link to your blog in the video’s description or on your profile. 

You can also upload your portfolio to TikTok to showcase your work to potential clients and make it easier for them to contact you. 

Of course, it doesn’t have to be boring. Remember, the people who use TikTok the most are Gen Zs, and you’ll be out the door the minute you produce boring content. 

If you’re a freelance graphic designer, you can create a captivating slideshow of your designs, add an equally catchy song, and post the video on TikTok. 

You can promote your business on TikTok regardless of your line of work. Take time to create effective marketing strategies that align with your brand for maximum impact. 

9. Become a TikTok Consultant 

Do you understand how TikTok works and how to leverage trends and hashtags to increase sales? If so, you could work as a TikTok consultant. 

So, what does a TikTok consultant do?

Your work would involve helping brands and businesses develop effective strategies for amassing a large following and leveraging TikTok to increase sales. 

Note that this is different from actually promoting their products or affiliate marketing. Your work as a consultant is to simply give advice. 

The company can choose to implement your strategies or not. Either way, you’ll have money in your bank. 

Start by creating a website where you add your profile, rate card, and contacts. You can also upload a portfolio to show potential clients what they’re signing up for. 

A good portfolio idea is to start and grow your own TikTok account. Alternatively, you can upload accounts from brands and businesses you’ve worked with. 

10. Crowdfunding 

Crowdfunding is an unconventional way to make money on TikTok, but you can enlist your audience’s help in campaigns you’re passionate about.

Start by identifying a cause you’d like to crowdfund for, like a charitable event, startup, or environmental project.  

From there, create captivating content around this theme to persuade your followers to support your cause. You can use platforms like GoFundMe and Kickstarter.  

Ensure that you support a cause that relates to your niche. Also, provide a detailed description of what the campaign is about to appeal to many people. 

You can encourage your supporters by shouting them out on posts or offering incentives like merchandise and exclusive content.

11. TikTok’s Referral Program 

The last way to make money on TikTok is by referring your friends to the platform. You only need to generate a unique referral link and send it to people who have never had a TikTok account. 

Generally, there’s no limit to the referrals you can make, but if you’re in Egypt, Morocco, and Pakistan, you’re restricted to 100 referrals daily. 

When your referral joins TikTok and completes tasks, both of you will receive TikTok rewards, which you can redeem for PayPal money or a direct bank transfer. 

Note that you must meet the following requirements to be eligible for TikTok’s Rewards Program:

• Be at least 18.
• Not be a TikTok employee.
• Your referral must have never downloaded TikTok before. 
• You and your referral must be from the same country. 

Tips for Making Money on TikTok 

Here are some tips to keep in mind as you embark on your money-making journey on TikTok:

• Know your target audience: Most TikTok users are Gen Z, so you’ll be in the wrong place if you’re targeting older people. 
• Consistency is key: Creating consistent content is the best way to keep your audience engaged. Otherwise, they’ll move on to the next trend.
• Stack your options: There’s no one way to make money on TikTok. That said, you can maximize your earnings by exploring several options simultaneously.
• Create high-quality content: Low-quality content can discourage people from interacting with your content. Consider investing in a smartphone with a good camera or good videography equipment. 

Frequently Asked Questions 

How Do You Get Paid on TikTok?

There are many ways to get paid on TikTok. They include:

• Brand partnerships 
• Affiliate marketing 
• Selling merchandise 
• Becoming a TikTok consultant 
• Building and selling TikTok accounts 

Is TikTok a Good Way To Make Money?

Absolutely! TikTok is an excellent way to make money if you understand the platform and your target audience. 

Famous TikTokers like Charli D’Amelio, Khaby Lame, and Bella Poarch make millions annually from the platform alone. 

Getting to this level may take time, but you can always start from somewhere. Furthermore, you don’t need over a million followers to work with brands, sell merchandise, or receive tips from your audience. 

How Many Views Do You Need On TikTok To Get Paid?

To join the TikTok Creator Marketplace and Rewards Program, you must have had at least 100,000 views within the last 30 days. 

How Do I Monetize My TikTok Account?

You can monetize your TikTok account in the following ways:

• Affiliate marketing 
• Brand partnerships 
• Selling your products 
• Promoting songs 
• Receiving video gifts from your audience 

Can You Make a Living Off TikTok?

Yes! Making a living off TikTok is possible. Millions of users are already doing it. Depending on your reach, the money may vary from a few dollars to millions annually. 

Growing your TikTok account to a full-time income source isn’t easy, but with the right strategies, you can achieve it. 

Once you build your following to a substantial amount, consider monetizing your account through:

• Affiliate marketing 
• Brand collaborations 
• Selling your products and services  
• Driving traffic to your website or e-commerce platform

Final Thoughts 

I hope this article helps you realize that making money on TikTok shouldn’t be a dream. With the right strategies, you can turn it into a reality. 

Always research your target audience to help you choose a profitable niche. Then, work towards creating high-quality, engaging content and growing your account to a substantial following. 

After achieving that, explore monetization options that align with your needs, target audience, and financial goals. 

TikTok may seem like a competitive space, but there’s enough pie for everyone. Start monetizing your TikTok account today.